Shandong Weifang Luzhong Tractor Co., Ltd is a tractor manufacturer that integrates research and development, manufacturing and sales. Its predecessor was Shandong Weifang Luzhong Tractor Factory, which was founded in June 1996. In March 1998, it is reconstructed as Shandong Weifang Luzhong Tractor Co., Ltd. The company’s registered capital is 50 million yuan. As of the end of 2015, the company’s total assets reached 237.66 million yuan and its annual sales reached 440 million yuan. The company is also a unit of the China Agricultural Mechanization Association.

I. The Company’s Main Products

The company’s main products include the Luzhong brand series 180-280 single-cylinder four-wheel tractors, the b300/350, 400/550, 600, 700/800 and 900 series medium horse-power tractors, and the high-power wheeled tractors of the 1000, 1104, 1204, 1304, 1404, 1504, 160, 1804 and 2004 series.

II. The Company’s Input into Software and Hardware

The company has advanced mechanic processing, punching, welding, spraying and phosphating equipment, as well as complete machine assembly components. Its annual capacity of manufacturing tractors has reached 100,000. In recent years, the company has invested 24.76 million yuan in updating equipment, including CNC machine tools, technology and equipment molds and testing & examination equipment. This greatly improves the company’s production technology and guarantees products’ quality and safety.

The company currently has 335 employees, among which graduates from junior colleges and secondary schools account for 65%. In the working staff, there are 33 researchers, while the proportion of people having engineer and senior engineer qualifications is over 11%.

The company attaches a high emphasis over inputs in research and development. It allocates 5% of its sales revenues as the research and development expenditures for purchasing advanced technical equipment and sending R&D personnel to have communications and further learning, thereby greatly improving its research and development level and making the products’ designs more reasonable and humane. In 2010, it was elected by Weifang Science and Technology Bureau as “Weifang Mediu-power and High-power Tractor Engineering Technical Research Center”. In 2016, it was elected by Weifang Development and Reform Bureau as “Weifang Tractor Project”.

III. The Concept of Quality First

Since its establishment, the company has been taking creating the brand and products as its aim, considering the product quality as the corporate’s life, taking the product’s “zero defect” as the quality standard and comprehensively setting up a sound product quality and management system. Meanwhile, the company also strictly implements the technique process and testing procedures, thereby enabling the product’s qualification rate to reach national standards continuously for ten years and become national key subsidized products. Besides passing the first 3C qualification certification, the company was the first in the industry to pass the certification of the ISO9001-2008 quality system. In 2008, the company passed the product OECD certification and its product quality has been improved stably. In May 2011, the company was awarded with National Famous Trademark by the Trademark Office of State Administration for Industry and Commerce and was awarded with many honorary titles by National Quality Inspection Association and other units, including the Qualified Product with A Stable Product Quality, Product with No Quality Complaint, Shandong Consumer Satisfaction Unit.

IV. The Construction of Sales network

With an excellent product quality, Luzhong tractors have been accepted, affirmed and loved by an increasing number of consumers. At present, the company’s sales network is distributed nationwide. Based on achieving the domestic good sales, the company’s products have gone global and been sold in over forty countries and regions, including America, Canada, Australia, South Africa, Algeria, Malaysia and Thailand. In past three years, Luzhong products have ranked seventh in the national industrial comprehensive ranking, and the ranking continues to be ascending at a fast speed.

V. Situation of Scientific Innovations

The company follows the value outlook that scientific technology creates values and takes scientific innovations as the key means of seeking development. By increasing its inputs in research and development, the company improves the operating levels of research and development personnel and enhances its cooperation with colleges and social organizations, thereby making the company’s scientific level continue to improve. At present, the company has applied for over 30 patents in all and has been awarded by Shandong Science and Technology Bureau and the Intellectual Property Bureau with the title of “Shandong’s Star Corporate of Chinese Patents ”.

Conclusions

In the past decade of years, Luzhong people have achieved fast development and won a good reputation through constant fighting and hard efforts. Luzhong people will preserve, be neither conceited or rash and constantly keep a calm mind at all time, thereby making an overall coordination by taking everything into considerations, pursuing scientific development and being determined to make the company stronger, better and bigger.